01
Lead Pipeline
Visual kanban board with fully custom stages. Drag deals from New → Contacted → Viewing → NOC → Closed. See your entire pipeline value in real time.
Create unlimited custom stages to match your exact sales process. Color-code by deal size, area or agent.
AED 28.4M
avg pipeline value per agency
02
AI Lead Scoring
Every lead is scored 0–100 based on 14 signals: engagement frequency, budget match, response speed, viewing requests and conversation sentiment.
Hot leads (80+) are flagged instantly. AI explains why each lead scored the way it did — no black box.
+41%
conversion rate improvement
03
WhatsApp CRM
Full WhatsApp Business integration. Every conversation linked to lead profiles automatically. AI drafts contextual replies. Arabic translation built in.
Never switch between WhatsApp and your CRM again. It's all in one place, with full history per lead.
3.2×
higher conversion vs email only
04
Smart Follow-ups
AI reads your conversations and creates follow-up tasks automatically. Timed reminders sent at the exact right moment — 2 hours, next day, 3 days.
Agents using Smart Follow-ups respond to leads 6× faster than those who manage reminders manually.
6×
faster response vs manual
05
Deal Analytics
Track conversion rate, average deal size, time-to-close, revenue by portal source and agent leaderboard — all updating live as deals move.
Weekly performance digest emailed to managers every Monday morning. No manual reporting ever.
12.4%
avg conversion rate on platform
06
Team & Roles
Manager, senior agent, agent and viewer roles. Assign leads to specific agents. Monitor team KPIs. Collaborate on deals without stepping on each other.
Round-robin lead assignment distributes new leads evenly. Managers can override anytime.
Unlimited
agents at no extra seat cost
07
Outbound Calling
Call directly from the CRM. Duration auto-logged, notes attached, follow-up task created in one click. Full call history per lead profile.
Connects to your SIM or VoIP. UAE, KSA, Qatar local numbers supported. Works on mobile and desktop.
100%
of calls automatically logged
08
Multi-Portal Import
Leads from Bayut, Dubizzle, PropertyFinder, Facebook, Instagram and 12 more flow in automatically — tagged by source, assigned to the right agent.
Import historical leads from CSV. Duplicate detection prevents the same lead from appearing twice across portals.
17
portal & ad integrations
09
Mobile App
Full CRM power in your pocket. Update leads, send WhatsApps, log calls, move deals and check pipeline from anywhere across the GCC.
Offline mode syncs when you're back online. Push notifications for new leads and follow-up reminders.
10
Property Matching
When a new lead arrives, Aster instantly searches your active listings and suggests the 3 best matches based on area, budget and property type.
Auto-send matched listings to leads via WhatsApp with one click. No manual searching through portals.
<30s
from lead to matched listings
11
Agent Reports
Each agent gets a personal weekly report: leads contacted, viewings booked, deals closed, response rate and ranking vs the team.
Manager dashboard shows full team KPIs at a glance. Export to PDF for performance reviews.
Weekly
automated performance digests
12
Arabic Interface
Full Arabic RTL interface. Lead notes, messages and reports in Arabic. AI drafts WhatsApp replies in Arabic for Arabic-speaking leads automatically.
Switch between English and Arabic per user. GCC-specific fields like Emirates ID, passport copy and Tawtheeq built in.
RTL
full Arabic interface support